If Adidas’ plan was to build a big buzz for the just released Kanye West Yeezy Boost sneakers, they should consider their job well done.
Between 3000 and 9000 pairs of the shoes (depending on which source you believe) quickly sold out after hitting retail outlets on Saturday, February 14.
Kanye has promised that eventually production of the sneakers will catch up with demand and preached patience to sneaker heads. If that’s the case, why not just roll out 200,000 pairs to begin with?
“It’s because of the hype by not putting much quantity out there,” DJ Jack Da Ripper, a self professed sneaker collector, told CNN Money. “If everyone wants it they should just produce more, but they don’t. They only put a limited quantity out there.”
The lack of available product has created a market for people who are willing to pay $2,000 for a pair on eBay.